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A marketing director manages all elements of a company’s marketing activities, with the goals of generating leads and increasing sales. To become a marketing director you typically need to have a bachelor’s degree in marketing, communications or another business-related field. Individuals who are interested in further education may consider an MBA or additional certification as well. If you have a mixture of creative and analytical skills, becoming a marketing director may be an excellent career option for you.
What Does a Marketing Director Do?
While researching marketing director careers, it is not uncommon to see an overlap of job responsibilities between a marketing director and a marketing manager. The terms marketing manager and marketing director are often used interchangeably. While the roles may have similar responsibilities in certain situations, some companies may have distinguishing differences between the two roles. A marketing director or manager’s responsibilities may include:
- Using research-based data to develop marketing campaigns and strategies that will reach customers and bring in leads
- Identifying potential markets for a company’s products
- Directing the workflow of marketing department staff
- Working with other managers and staff to address issues such as budget, contracts and marketing plans
- Generating marketing reports
- Creating marketing plans for new products or services
- Collaborating with sales, public relations and product development departments
A marketing director is a high-level executive who typically oversees all aspects of a company’s marketing activities. Depending on the size of a company, this could include different levels of responsibility.